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PART 1

THE AI GENERATION
ERA

Why 4.5 billion Gen Z consumers are abandoning
traditional media for AI-powered creative platforms.

Core Insight
"Gen Z Has Spoken: AI Creation is the New Normal"
Adoption Speed

Fastest in History.

Netflix
10 Years
Instagram
2.5 Years
ChatGPT
2 Months
DAY 4 USERS
13M
IMAGES GEN
5B+
DAU
8M+
Behavior Shift

Creating > Consuming

0%
Create Projects
0%
Prefer Creating
7.7x
Longer Session

"When you create something, it's YOURS.
When you scroll, you're just a passive consumer."

Neuroscience

The Loyalty Lock-In.

Age 15
Formation Starts
Age 25
Loyalty Locked
Age 65
Still Buying (50 Yrs)

Preferences formed now persist for 50+ years.

Urgency

Window Closing.

2025 (OPEN) 2030 (CLOSED)
CRITICAL FORMATION PERIOD
CAPTURE IN 2026
$131M
Lifetime Value
WAIT UNTIL 2030
$18M
86% LOSS
System Failure

Marketing Rejection.

89%
USE AD BLOCKERS
94%
SKIP PRE-ROLLS
76%
IGNORE BANNERS

Gen Z doesn't want to be MARKETED TO.
They want to CREATE and PARTICIPATE.

The Shift

Participation Economy.

Old Way: Passive
  • 30 Sec View
  • 0.05% Click Rate
  • Zero Emotion
New Way: Active
  • 85 Min Engagement
  • 85% Participation
  • High Identity
Scale

8.7 Million.

Brand content pieces generated per 1M users.

MONTHLY VALUE
$21.75M
ANNUAL VALUE
$261M
Equivalent Ad Spend: $130M+
YOU PAY ZERO (Participant Generated)
Organic Growth

Viral Amplification.

1x
Creation
0.42x
Shares
...
Viral
TOTAL REACH: 13.8M IMPRESSIONS
4x HIGHER THAN PAID MEDIA
Strategy

Winner Takes All.

75%
50%
25%
0%
23%
Late Mover
67%
First Mover

Cost of Waiting: $113M Lost Value

Global Impact

4.5 Billion People.

COLLECTIVE POWER
$33T
Purchasing Power by 2035
ASIA-PACIFIC
2.1B
47% of Generation Z
AMERICAS
850M
Key Market
AFRICA / ME
900M
Fastest Growth
Key Takeaways

The Generational Opportunity.

AI Adoption 60x faster than Netflix
Loyalty window closes by 2030 (Lasts 50 yrs)
Participation beats consumption (85% vs 0.05%)
First-movers capture 67% share
4.5B Gen Z with $33T power
Traditional ads fail (89% blocked)