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All SPV and ROAS figures are scenario-based projections, not guaranteed returns. Actual performance will vary by market, media mix, and execution quality.
PART 2

THE INTEGRATED
PLATFORM ARCHITECTURE

Why TV + AI Challenges + Festivals Create 17.5× ROAS
This is not multi-channel coordination. This is a single, closed-loop platform.

The Problem

Single-Channel is
Structurally Broken.

TV Only

  • • Ratings fragmenting
  • • Youth viewership down 68%
  • • Gen Z ad skip rate: 94%

Digital Only

  • • Ad blocking: 89%
  • • Banner blindness
  • • No emotional stakes

Festival Only

  • • Once-a-year event
  • • 9㎡ booths, logo walls only
  • • No persistent data

Adding broken channels doesn't fix the underlying issue.

The Solution

Three Pillars, One System.

PILLAR 1

AI Challenge

1M
Participants
8.7M UGC Pieces
PILLAR 2

TV Broadcast

3.02%
Rating
19.3M Impressions
PILLAR 3

Festival

3.12M
Attendance
Loyalty Lock
Synergy Multiplier: 17.5× ROAS
TV Ratings Math

Participation to Ratings.

1M
Active Users
10%
Family View
100K
Households
=
0
% Total Rating

#1 Cable Network in Korea (Beats JTBC, MBC, KBS)

Pillar 1

Creative Ownership.

How It Works

  • Prompt: Brand issues challenge (e.g. "Dream Sneaker")
  • Tool: Midjourney / DALL·E Integration
  • Ownership: "I MADE this for Nike" = Loyalty
85%
Participation
85m
Session Time
8.7M
UGC Pieces
2.0B
Viral Views
Pillar 3

Physical Gravity Well.

3.1M
ATTENDANCE
1,000㎡
BRAND ZONE
(vs 9㎡ Booth)
50 YR
LOYALTY

Offline emotional peak > 100 digital ads.
"I competed for Nike" becomes part of their identity.

The Engine

Self-Reinforcing Loop.

PHASE 1: TV
PHASE 2: AI
PHASE 3: FESTIVAL
PHASE 4: GROWTH
COMPOUND
GROWTH
Metcalfe's Law

76 Trillion Points.

Single Channel

10M
Linear Value (n)
VS

Integrated Platform

76T
Exponential Value (n²)

Value = 872M Nodes². Every participant connects to peers, TV viewers, festival attendees, and social followers.

The Value Stack

$7.5M to $131M.

Digital Media
$42M
Broadcast
$28M
Festival
$18M
IP Value
$15M
Data
$12M
Loyalty
$8M
Social
$6M
Exclusivity
$2M
SPONSORSHIP SPEND
$7.5M
3-Year Sponsorship
TOTAL MODELED VALUE
$131M
17.5x ROAS (Scenario Modeled)
Compounding SPV & Media Value
Behavioral Intelligence

Data Flywheel.

01

Create

User creates design.
Data: Preferences

02

Watch

Family tunes in.
Data: Household ID

03

Attend

Festival trial.
Data: Purchase Intent

04

Share

Viral amplification.
Data: Influence

MODELED RESULT: Up to 89% Purchase Probability (Scenario Example)
The Platform Effect

Integration Math.

0.5×TV
+
3.0×AI
+
1.0×Fest
=
4.5×Sum
4.5×Base
×
3.9SYNERGY
=
0× TOTAL ROAS

The synergy multiplier (3.9x) transforms additive channels into exponential platform value.

Key Takeaways

Closed-Loop OS.

✓ Single-channel marketing is structurally broken.

✓ WLS combines TV + AI + Festival into one system.

✓ 17.5× ROAS from channel amplification.

✓ 760 trillion network connection points.