1 / 12
PART 5

GLOBAL
EXPANSION

From 5M Korean consumers to 60M+ global reach across 4 countries.

STRATEGY LOCK
4-Country Strategy · 27.6× ROAS
The Strategy

4 Countries.
One Platform.

🇰🇷
Korea
PHASE 1
Proof of Concept
🇺🇸
USA
PHASE 2
Largest Market
🇪🇺
Europe
PHASE 3
Premium Market
🇯🇵
Japan
PHASE 4
Tech-Forward
60M+ Total Reach (Projected)
Business Model

Direct Control.

TRADITIONAL (LICENSING)

"The Voice" Model

  • Quality Variance
  • Brand Dilution
  • Revenue Cap
OUR STRATEGY

WLS Direct Model

  • 100% Control
  • Global Consistency
  • Full Economics
Phase 1 · Proof of Concept

Korea First.

1M
MAU (PLATFORM)
7.25M
TARGET REACH (TV)
180K
ATTENDEES (SEOUL)
Platform Broadcast Festival (Live)
Phase 2 · Largest Market

USA Scale.

Q1
Platform
500K Users M1
Q2
Broadcast
NBC/ABC Target
Q3
NYC Event
10K Capacity
Q4
LA Event
8K Capacity
YEAR 1 TOTAL: 3M USERS, 20M TV VIEWERS (PROJECTED)
Phase 3–4 · Premium + Tech

Europe & Japan.

🇪🇺
Europe
PHASE 3
Target BBC / ITV
Gen Z Pop 75 Million
Compliance GDPR/AI Act Ready
🇯🇵
Japan
PHASE 4
Target NHK / Fuji TV
Gen Z Pop 17 Million
Focus Tech-Forward / Anime
Network Multiplication

14.25T Connections.

Traditional (Linear) 1 + 1 + 1 + 1 = 4
7.5M Global Users × Network Effects 28.125T Potential
Cultural Barrier Adjustment (-60%) 11.25T Effective
Cross-Border Viral (+26%) + 3.00T Viral
TOTAL CONNECTIONS 14.25T
*Calculation assumes Metcalfe's Law applied to segmented cultural clusters.
4-Country Package

Titan Tier.

Global Sponsorship
$30M / Year
3 Year Commitment
60M+
Global Reach
27.6×
ROAS (Projected)
🇰🇷🇺🇸🇪🇺🇯🇵
SINGLE CONTRACT, UNIFIED DEPLOYMENT
The Math

₩1.075 Trillion SPV.

Media Value
₩450B
4-Country TV + Digital
Participation
₩305B
Global UGC Assets
Trust Lift
₩129B
Lifetime Value Increase
Data Asset
₩191B
Global GenZ Dataset
₩1.075T Value ÷ ₩39B Cost = 27.6× ROAS
Brand Examples

Footwear vs. Beverage vs. Beauty.

Footwear Brand

FOOTWEAR · 4-COUNTRY
14,222%
ROAS

AI challenge generates 12M custom sneaker designs. Dominates a major sports-event window.

Beverage Brand

BEVERAGE · 4-COUNTRY
9,333%
ROAS

Custom labels reimagined with AI avatars. Cross-border digital gifting explodes in Asia.

Beauty Brand

BEAUTY · US + EU
10,000%
ROAS

Virtual makeup try-on contest. 8M participants across Paris and NYC fashion weeks.

Global Virality

Content Travels.

3B
Cross-Border
Viral Views
🇺🇸
USA
🇯🇵
JAPAN
🇰🇷
KOREA
🇪🇺
EUROPE
1.2B 800M 400M 600M
Global Opportunity

4 Countries.
27.6× ROAS.

60M+ Global Reach
Single Contract, Unified Execution
76% Network Premium Value
First-Mover Advantage Secured