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PART 6

THE
ANSWER

Why WLS, Why Now, and What May Happen If You Wait.

THE ONCE-IN-A-GENERATION OPPORTUNITY
Decision Framework

3 Questions.
3 Answers.

01
WHY WLS?
Unique 5-Element Integration
02
WHY NOW?
Gen Z Window Closing 2030
03
WHAT IF WAIT?
$75-150B Potential Loss
Question 1

5-Element Integration.

Broadcasting (TV Chosun, NBC, BBC)
Patent Tech (AI-Live Sync™, 5-8 year barrier)
Copyright Formats (30+ registrations)
Festival Infrastructure (182 events/year)
Global Execution (4 countries direct)
FIRST AT COMMERCIAL SCALE (NOV 2025)
Competitive Analysis

17.5× vs. 1.0× ROAS.

1.0×
Traditional TV
3.0×
Digital Ads
17.5×
WLS PMaaS
Question 2

Window Closing 2030.

2025 NOW
100% Open
2027
67% Open
2030
33% Open
2035
CLOSED
Time Value

$3.5-7B Per Quarter.

1 Year
-$28B
2 Years
-$57B
3 Years
-$136B
5+ Years
-$153B
Competitive Reality

67% vs. 23% Forever.

IF NIKE SIGNS FIRST
67%
Gen Z Awareness Share
PERMANENT LEADERSHIP
IF ADIDAS SIGNS FIRST
23%
Nike's Share (2nd Place)
PERMANENT 2ND PLACE
Source: Marketing Science Institute 2023: 2.9× Permanent Gap for First Movers
Question 3

Lose The Generation.

2026-2028
LOCKED OUT
Competitor has exclusivity. Zero access to WLS ecosystem.
2029-2033
CATCH-UP
12% Success Rate. Costs 5x more to acquire users.
2034+
LOST
Permanent market share loss of 67%.
NET LOSS: $75-150B OVER 30 YEARS
Decision Framework

Lead, Follow, or Ignore.

PATH 1: LEAD
%
ROAS
Category Dominance
PATH 2: FOLLOW
%
ROAS
Defensive Play
PATH 3: IGNORE
%
ROAS
Irrelevance
Strategic Imperative

Choose Path 1.

LEAD
$90M $15.36B
40-YEAR VALUE
CAPTURE 75% OF GEN Z
The Pattern Repeats

Early Movers Win.

1990s
INTERNET
Amazon, Google
WON
2000s
SOCIAL MEDIA
Nike (Instagram)
WON
2020s
AI PARTICIPATION
YOU?
DECIDE NOW

"Always. Early movers win. Late movers lose."

The Final Question

Lead or Follow?

LEAD
  • Sign Q1 2026
  • $15B+ ROAS Projected
  • 40-Year Dominance
FOLLOW
  • Wait & Validate
  • $2-5B ROAS (85% Less)
  • Permanent 2nd Place